Spotlight

New enhancements for the 2011 Blue Book online! These new enhancements will increase the value of Blue Book to customers searching for marketing research services. The new elements will debut in December 2010 and include » More

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Upcoming Events

Boosting Response Rates – Meta Analysis of 300 Studies Identifying Factors Driving Response
Join Jeffrey Henning, Founder & VP of Strategy of Vovici for this webinar where he will examine a recent meta-analysis of academic research, highlighting key findings from many studies, before concluding with practical tips for improving response rates – as well as some popular factors with surprisingly minimal impact. » More

First Outlook Conference - Insights & Strategies for the Entire Profession
November 2-4, 2010
Walt Disney World Swan and Dolphin Resort, Orlando » More

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News

The Marketing Research Association Announces the 2010 Award Recipients
06.16.10
Volunteers were recently honored for their significant contributions to the Marketing Research Association (MRA), and to the opinion and research profession, at a special awards luncheon held during the 2010 MRA Annual Conference, June 9-11, in Boston.
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MRA Supports Research Industry Self-Regulation
07.15.10
Congress approved sweeping financial system reforms today, eschewing a provision that could have threatened the entire research profession by vastly expanding regulatory control of the industry.
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The Researcher's Perspective

Market Research Departments: The Hero of the Market Research Story
By Kathryn Korostoff

Despite all the things market researchers disagree about these days, one thing we all agree on is that the industry is changing. And I don’t mean predictable little evolutionary changes. I think we all agree that there are big, disruptive, revolutionary changes taking place.
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