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Costing Quantitative Live Interview and Web Data Collection

This course is designed for the experienced marketing research manager whose job responsibilities include costing market and opinion research data collection activities. Although an emphasis will be placed on quantitative modes such as live telephone interviewing and Internet instruments, the techniques learned can be used in a wide variety of cost accounting applications.

Participants will be given an overview of managerial accounting, process and job costing, cost-volume-profit analysis, activity based costing, research data collection process, algorithms for live telephone interviewing and web based data collection. Real world examples will also be used to illustrate how the concepts can be applied to make better decisions.

Currently Scheduled Workshops:
Presenter: Kim Larson, Information Alliance

Date July 29, 2004
Time 1:30pm - 5:30pm
Location Canyons Resort
(in conjunction with the Southwest Chapter Event)
Park City, Utah
Cost $65 Member / $75 Nonmember

Presenter: Karl Feld, RTI International

Date October 15, 2004
Time 1:30pm - 5:30pm
Location Alan Newman Research
Richmond, Virginia
(in conjunction with the Mid Atlantic Chapter Event)
Cost $65 Member / $75 Nonmember

For more information contact:
[email protected]

Marketing Research Association
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Tel: 860-257-4008 • Fax: 860-257-3990 • [email protected]

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