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Professional Interviewer Training

The purpose of this training is to teach the basic skills necessary to conduct quality interviews to ensure project success. The course covers topics such as the interviewer’s role, developing a professional manner, probing and clarifying skills, developing a relationship with a respondent and identifying problems in the data collection process. There will be ample opportunity to test comprehension with practice exercises.

Learner Outcomes:

  • Learn the basics of the marketing research process
  • Understand the importance of a professional manner
  • Identify problems within the data collection process
  • Learn probing and clarifying skills
  • Learn how to code responses
  • Improve listening skills
  • Discover ways to create a good relationship with respondents
Date August 20, 2004
Time 9:00am - 4:30pm
Location Murray Hill Center
Dallas, TX
Cost $125 (MRA members)
$160 (nonmembers)

For more information contact:
[email protected]

Marketing Research Association
1344 Silas Deane Hwy., Suite 306 • Rocky Hill, CT 06067-0230
Tel: 860-257-4008 • Fax: 860-257-3990 • [email protected]

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