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Sampling Workshop

This comprehensive full-day workshop will thoroughly cover sampling for telephone survey research during the morning and web-based survey research during the afternoon. This training program is designed for research professionals including those who purchase, use or conduct survey research. It is ideal for those who want to build their research skills and further their understanding of advanced sampling techniques and methodologies.

The program notes will serve as reference materials for your organization. Practical exercises, explanations and examples will be offered, which are designed to prove useful in everyday practice. In addition to covering sampling methodologies, emphasis will be on practical business issues and cost effective real world sampling solutions.

Click HERE to register.

Learner Outcomes: You will leave the workshop with information that allows you to evaluate and determine best practices for your organization. Here is an overview of topics to be covered:

Telephone Sampling

  • Understanding probability samples, theory and reality.
  • Selecting the most appropriate sample design for your study goals.
  • Measuring the impact of sampling frames and population coverage.
  • Evaluating sample performance.
  • New technologies and how they impact telephone sampling.
  • Avoiding sampling pitfalls.
  • Non-probability sampling techniques.
  • Targeting for measures of affluence.
  • Reaching race and ethnic populations effectively.
  • Balancing efficiency and accuracy when targeting low incidence populations.

Internet Sampling

  • Comparisons of four approaches: telephone recruitment to the web, permission based opt-in e-mail databases, Internet panels and web portal sampling frames.
  • Population coverage and Internet sampling representation.
  • Click-through rates, response rates and realistic expectations.
  • Tradeoffs in incentives, interview length and response rates.
  • Targeting for demographics, lifestyles and interests.
  • Low Incidence populations and Internet sampling.
  • Industry guidelines and federal regulations.
  • The respondents perspective, feedback from Internet panelists.
  • Best practices for effective Internet sampling.

Currently Scheduled Workshops:
Presenter: Chris DeAngelis, Survey Sampling, Inc.

Date May 25, 2004
Time 9:00 - 4:30
Location The Procter & Gamble Co.
2 Procter & Gamble Plaza
Cincinnati, OH
Cost $125 (MRA members)
$160 (nonmembers)
cost includes continental breakfast and workshop materials


Date September 16, 2004
Time 9:00 - 4:30
Location Nichols Research
44 Montgomery Street
San Fancisco, CA
Cost $125 (MRA members)
$160 (nonmembers)
cost includes continental breakfast and workshop materials

For more information contact:
[email protected]

Marketing Research Association
1344 Silas Deane Hwy., Suite 306 • Rocky Hill, CT 06067-0230
Tel: 860-257-4008 • Fax: 860-257-3990 • [email protected]

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