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Our Mission & Vision

MRA is in the information business --- providing members with information through:

  • Educational Programs
  • Training
  • Networking Opportunities
  • Publications
  • Conferences
to improve their opinion and marketing research businesses and personal performance. The 3,000 members nationwide represent all segments of the research industry.


Marketing Research Association is dedicated to advancing the practical application, use and understanding of the opinion and marketing research profession.


Through the efforts and influence of MRA and others:
  • opinion and market researchers are advanced in their knowledge, use of technology, and operate in a professional and ethical manner worldwide.
  • businesses, governments and regulatory entities recognize the value of our profession.
  • the public has a positive attitude toward and willingly participates in opinion and marketing research.
  • business and opinion and marketing research professionals have joined in a collaborative effort to advance the cause of excellence in the opinion and marketing research profession.

Marketing Research Association
1344 Silas Deane Hwy., Suite 306 • Rocky Hill, CT 06067-0230
Tel: 860-257-4008 • Fax: 860-257-3990 • [email protected]

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