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MRA Technology & Related Services Forum 2003 represent a variety of organizations
offering products and services that incorporate technology and directly benefit
marketing researchers. All Exhibitors have been screened to ensure a well-balanced
presentation. To date, registered Technology Exhibitors include:
ActiveGroup, as the premier and largest video streaming network,
offers you a convenient, flexible, cost-effective, and secure way use video streaming
for your remote viewing. Watch on your schedule, live or on demand over the Internet.
Watch the event and chat with your colleagues who are also watching. And with
ActiveNotes 3.0 take notes that link up to the video so you can always find what
you are looking for.
With over 25,500 hours of live events broadcasted to more than 40,000 viewers
so far ActiveGroup can handle all of your web-casting needs.
The OTHER, better value sampling company in Connecticut, founded
in 1991, providing a full range of listed, random digit (RDD) and business samples.
We offer a vast array of targeted selections, fast turnaround, deep volume discounts
and the best quality and value in the industry. Selections include age, income,
net worth, children, babies, elderly, students, occupations, product usage, interests,
computers, internet, home ownership, census tracts. Business samples drawn from
D&B files pulled by SIC, employees, sales. Sampling expertise and advice.
Hundreds of smart research clients. Samples via email in 24 hours or less.
Answerspace is a software development and services company based in Orlando,
Florida. Answerspace features PollMaker, a software suite providing unparalleled
data collection capabilities.
Quickly and easily create customized, multi-media based rich surveys. Add conditional
logic, custom answer buttons, generate actions (coupon print, swipe card). So
easy to use if you can send in an e-mail attachment, you can create custom PollMaker
surveys. TouchScreen technology extends this ease of use to respondents.
Instantly cross-tabulate data within PollMaker, or export to industry
standard formats (Triple-S XML, ASCII with ranking and custom).
PollMaker by Answerspace - data collection to a whole new extreme.
|ASDE Survey Sampler
ASDE provides finely grained geographically general population
RDD phone samples on demand within a half-day. You can order by email, our web-site,
or phone. Full geocoding and demographic information is included at no extra cost.
You can also install our software on your own PC. This unique North American program
allows you to draw unlimited samples, listed (with the DNC marker) or non-listed,
for one fixed price. You can sample by region, division, state, county, city,
MSA/PMSA, CMSA, zip code, community.
Additional services include custom geography samples, business samples, list matching,
predialing, radius and convenience samples, plus IVR hosting.
|CfMC Computers for Marketing Corp.
CfMC is the largest supplier of CATI software (Survent) in the U.S. Other products
offered: Script-Composer for designing questionnaires for CATI, CAPI and Web interviewing
using click, drag and drop features; WebSurvent to conduct surveys on the Internet;
SoundSurvent to play music/commercials during an interview and reporting system
(Mentor). Software is available for DOS, Windows, UNIX and HP3000 systems. In
addition, CfMC operates two service bureaus for survey data entry, coding and
tabulation. Call for a free estimate
CMOR...Promoting and Advocating Survey Research is a non-profit
representing the survey research industry:
- to improve respondent cooperation
- to promote positive legislation/prevent restrictive legislation which
could impact the survey research industry
CMOR was established in 1992 by four US survey research trade
associations -- AMA, ARF, CASRO and MRA. More than 150 corporations and
organizations have joined these associations. Together, under the CMOR
umbrella and leadership, we work to further the acceptance of survey
research by the public and the government, through education, lobbying, and
providing legislative support to prevent abuses of the research process.
CMS Research - IVR data collection specialists with capabilities do Internet
survey data collection and full service. CMS has been a leader with IVR use in
the market research industry working with both full service clients and end users.
In business for over 9 years with experienced staff totally over 75 years of market
research experience. Capable of inbound and outbound dialing, combining methodologies
of Web and IVT for respondent convenience and client ease, outbound messaging,
reminders, pre-alers, low incidence screeners provide fast, convenient, inexpensive
data collection and data file delivery. Team with CMS to meet your clients needs.
At Experian, you'll find accurate information, competitive pricing,
reliable turnaround and knowledgeable market research specialists to support your
sampling efforts. We offer samples for telephone and online research for consumers
and B2B. Experian also can target low-incidence groups, based upon various demographic
and behaviorial attributes.
Our InSource consumer database provides coverage on 98% of U.S. households
and includes more than 1,000 data elements per record, encompassing a wide range
of consumer information.
New Parents, New Movers, Ethnic, Ailments, Physicians, Students and our recently
introduced Automotive Registration samples, all available from
We also offer data append/enhancement, e-append and sample hygiene services.
FocusVision is the world leader in video transmitting live focus groups or
IDI research from over 260 top-rated facilities around the world directly to our
clients using leading edge videoconferencing and internet technologies.
FocusVision faithfully delivers the focus group experience, and provides seamless
service so busy market researchers can get first-hand consumer input without the
time, expense and wear & tear associated with travel. New content management
software gives researchers a powerful tool for reviewing and sharing recorded
Over 300 major companies use FocusVision services regularly, including most
of the Fortune 500 and Advertising Age's top 100 advertisers.
|Future Information Research Management
Future Information Research Management - FIRM - is the world's leading provider
of software for online surveys and reporting. The company has users in more than
50 countries and offices in Oslo, London, New York and San Francisco and Stockholm.
FIRM's core product is Confirmit - a fully integrated web-based software covering
every aspect of the online survey process, from questionnaire design and respondent
management, to data collection and report distribution.
FIRM's clients Accenture, AC Nielsen, Crown Castle, Deloitte & Touche,
Dow Jones, Greenfield Online, J.P. Morgan Chase & Company, Microsoft, The
NPD Group, PeopleSoft, Progressive Insurance, Symantec and Taylor Nelson Sofres.
GMI provides 3 core e-business solutions for global market research.
NetMR software. This suite of market research applications is entirely web-based
and integrates panel management, project management, data collection, processing,
analysis, reporting, and client management. NetMR has live support 24x7x365 at
Global consumer panel. 3,000,000 unique households, active in over 180 countries,
and is among the most comprehensive to be found in Europe, Latin America, Canada
and North Asia. GMI is also the exclusive distributor of the largest IT decision-maker
panel in the world.
GMI's Service Bureau. Provides programming, fielding, coding, and other
data-processing services at very competitive rates.
Greenfield Online is 100% dedicated to servicing the needs of
research companies and will not compete with you for end-client business. The
company combines the ability to deliver high-value sample, with advanced technologies
and executional expertise. For fast project turnaround, low cost per interview,
and the ability to deliver robust samples of any group, use us as your full-service
|I/H/R Research Group
A major technology breakthrough to measure and improve Call
Center quality control. The only software package of its kind for the market research
data collection industry. Allows management staff to evaluate interviewers using
up to 75 variables with ratio, interval, ordinal, or nominal scales. Users can
develop their own variables and scales, or take advantage of defaults developed
over two years of actual use. Also generates an overall quality score for every
employee allowing rank ordering based on user-defined combination of variables
which can be weighted (variables used for this score can be changed at a moment's
notice). Drill down reporting with multiple filters. State-of-the-art technology
and graphics, with extremely user-friendly Windows interface including complete
on-line help. The software can be used in conjunction with any CATI system, using
any video monitoring software.
ViC CD allows the capture of qualitative research projects on
CD instead of tape. There are three levels of service to fit your budget:
ViC Viewer: Watch your video on Microsoft Media Player®. Each session is
labeled in 10-minute segments. For PC or MAC.
ViC Clipper: ViC Viewer PLUS you can mark clips on playback. Export the best
clips to PowerPointT or email.
ViC Marker: ViC Clipper PLUS you can mark clips LIVE during the session. Jump
to the best clips with no need to review.
The service is available at almost 90 facility locations. You can also send
your existing tapes to be transferred to ViC Viewer or ViC Clipper CDs.
Itracks delivers quality data collection to professional market
researchers by using advanced online methods and proprietary software. Itracks
holds the US patent for online focus groups and offers web surveys, bulletin board
focus groups, web-enabled CATI and website usability testing. Founded in 1996,
Itracks is committed to client service and offers a range of support services,
such as focus group recruiting, technical support and moderator referral.
Combining innovative technology, tailored research methodologies and personalized
service, Luth uncovers the market information that drives business. Luth offers
a complete array of quantitative and qualitative research capabilities with three
state-of-the-art focus group suites, 110 CATI stations, a regional mall facility
and an on-site programming staff. Our single or mixed-mode projects provide the
ultimate in quantitative research results. Additionally, our online panel, SurveySavvy,
and new sample service, Savvy Access, allow access to a respondent pool of over
1.5 million members with a 30% response rate.
|Marketing Systems Group
Creators of GENESYS, the industry's only in-house sample design and
generation system, Marketing Systems Group's full-service sampling capabilities
include design consultation and complete lines of RDD, listed household, business
and specialty samples, E-mail samples, data/list enhancement services, and the
revolutionary IDplus operator-attended number screening service.
MSG also provides PRO-T-S telephony systems, the first researchPredictive
dialing and interviewer management system. Integrating computer and telephone
PRO-T-S significantly improves interviewer productivity and accuracy without
sacrificing survey and sample management standards. PRO-T-S add-on modules
include researchPredictive Dialing, Remote Audio Monitoring, Remote Interviewer
Module, Digital Voice Recording, Playback and Retrieval, IVR Integration, ACD
and inbound/outbound Call Blending.
|Marketing Research Institute International
MRII established the "Principles of Marketing Research
Certificate Course" in 1996. The Course is a web-based program administered
by the University of Georgia Center for Continuing Education and is designed to
teach the Marketing Research Core Body of Knowledge (MRCBOK©). The curriculum
is composed of 11 specific skill areas, which cover the entire research process,
including web survey research. The Principles' course is endorsed by MRA and ESOMAR,
and is supported by MRA, ESOMAR, ARF, AMA, TTRA, PMRS, CASRO and the Coca-Cola
Center for Marketing Studies at the University of Georgia, Master of Marketing
Research Program (MMR).
Megatab is a data-engineering specialist.
In the last 25 years, Megatab has emerged as a leader by serving the needs
of the market research industry, offering classic services such as data entry
and data processing in several languages, and by developing software for analysis
and reports automation.
Data entry - Coding - Translation - Data processing - Instant analysis -
Custom automated reports (Powerpoint, Word, HTML...) - Websurveys with instant
online results - Custom software development
Combined with our outstanding customer service and dependable work ethic,
the success of your project is just click away. Let us help you wake up your data.
Microtab® XP 2004. In 2002, we added multivariate
weighting, extensive statistical testing capabilities and on screen table previewing.
Microtab XP 2003 delivered the capability to create tables from SPSS *.sav files,
seamlessly importing the data, variable names and the text for the questions and
answers. Our 2004 Edition provides routines to import data directly from Excel
and use Boolean logic to create new variables. An auto-log of your actions lets
you trace your steps. Table frequencies can be saved for summary tables, including
(or not) the stubs' original percentages. Pickup your free, no obligation copy
of Microtab at Booth 2.
Opinion Search's Inc. Data Control and Access Portal (dataCAP)
is an industry first. It does exactly what the name implies: gives you control
and access to your survey research data online 24/7 in a secure environment. Now
you can always be up to date with what's going on with your project. View and
cross-tabulate your CATI and online survey data in real time from your own computer
- all you need is an internet connection. Access real time open-ended responses,
daily call disposition reports and project status reports. Also, request quotes
and view bids and invoices online.
PinPoint Research has been working in the field of IVR since
1986. PinPoint Research is an outsource provider of its services to market research
companies. Over 10 million interviews have been conducted with the PinPoint IVR
system. Currently, PinPoint has 700 ports to handle IVR calls.
PinPoint Research has conducted virtually every type of marketing research
study suitable for IVR and/or Internet. This includes: attitude studies, customer
satisfaction, clinical trials, recruitment, screening, advertising research, employee
studies, tracking studies, outbound message delivery and many others.
Call 1-800-341-6131 for a demonstration of PinPoint's inbound IVR data collection
Pulse Train provides high quality software that covers every
aspect of the survey process. Bellview CATI, CAPI, WEB and SCAN are the most advanced
ways possible of collecting data via the telephone, in-person, over the Internet
or on paper. STAR, PULSAR and PULSAR WEB offer analysis packages designed for
powerful batch tabulation, interactive desktop analysis and real-time reporting
on the WEB. Our service bureau, Star Data Systems, Inc. provides high quality
data entry and tabulation services for market research. Services include telephone
interviewing, World Wide Web interviewing on MrSurvey.com, scanning, data entry,
coding, tabulation and mail survey management.
|Scientific Telephone Samples (STS)
Scientific Telephone Samples (STS) is a leading provider of
random digit (RDD), listed, and business sampling for marketing research. Our
commitment to quality, outstanding customer service, and the lowest prices make
STS the smart choice for accurate, productive sampling. STS offers a comprehensive
array of scientifically constructed sampling options for every research study.
RDD samples range from 2¢ to 5¢ per number. Listed and business samples
range from 6¢ to 12¢ per number. Fast turnaround. Select from any geography
or sampling methodology. PreID disconnect purging, demographic targeting,
radius sampling, free business purging, record coding, and expert sampling advice.
Order online using our new state-of-the-art web based ordering system. Since 1988.
For over 35 years, SPSS has been dedicated to serving the market
research industry, survey researchers and corporate users of market research.
Our mission is to be a strategic technology solutions partner to each of our client
companies, not merely a software provider. Our goal is to help our clients create
and sustain competitive advantage, and add value for their customers.
SPSS offers end-to-end solutions for online, telephone, and paper-based research.
We offer tools and technologies for every stage of the research process from respondent
recruitment through Opinion Place, our online sample offering through data mining
and analysis. Our global network of offices provide training, consulting, and
24-hour support. Stop by and visit us at the 2003 MRA Fall Education and Technology
Conference to learn more!
|Survey Sampling International
SSI offers samples for Internet and telephone research in 18
Sample orders can be placed online with SSI-SNAP software, combining the convenience
and cost savings of in-house sample production with SSI's 26 years of experience.
Efficiency can be further increased with SSI's Screening Service. Low incidence
subgroups can be targeted based on income, age, and race/ethnic origin, life style,
hobbies/interests, and product usage. Business samples are available globally
and can be selected by SIC code, employee size, sales volume, and other criteria.
Keep customer files up-to-date with SSI-PhoneFind. SSI has been partners with
survey researchers since 1977.
|The Analytical Group, Inc.
We are the software developers of WinQuery, the industry's most
advanced telephone interviewing software, WinCross, the most powerful advanced
crosstabulation software, and QueryWeb, for Web-based interviewing on the Internet.
We have been serving the marketing research community since 1970. We offer
a full array of services from questionnaire development through analysis including
telephone and Web interviewing, scanning, data entry, coding, and data processing.
Our statistical services include consultation and analysis using techniques such
as cluster, conjoint, correspondence, discriminant, factor, linear, multiple,
non-linear, logit and log-linear regression analysis. Visit our website at www.analyticalgroup.com
or call 480-483-2700.
About WebSurveyor Corporation
As the leader in do-it-yourself online survey solutions, WebSurveyor helps market
researchers survey the people who matter most. WebSurveyor's online survey tools,
along with educational resources and a dedicated team of advisors help market
researchers conduct powerful online surveys. Thousands of organizations worldwide
utilize the powerful WebSurveyor technology to quickly and easily produce actionable
results, essential to their ever-changing needs. From start-up to global corporation,
organizations have made WebSurveyor a vital part of their online research. For
more information, please visit our web site at www.websurveyor.com.
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