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Opinion and marketing research is a multi-billion dollar a year industry dedicated to providing valuable information to companies providing products and services. Opinion and marketing research:

  • Helps manufacturers identify, understand and meet consumer needs and wants
  • Saves consumers money by providing data to companies to help them reduce the costs associated with new product failures.
  • Assists manufacturers and service providers to improve the quality and usefulness of the products and services.

By answering the questions of opinion and marketing researchers, consumers make their opinions on products, services and issues known. Using this direct communications channel, the consumer can influence manufacturers to incorporate consumer opinion into products, services and procedures.

Almost 72 million Americans per year are interviewed in an opinion and marketing research study. Remember to participate the next time an opinion and marketing researcher calls you at home or stops you in the mall - it's your opportunity to be heard!

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