Marketing Research Association - Membership : Benefits of MRA Membership

Membership Benefits

As the marketing research industry grows, you need one association devoted to improving the quality and ensuring the future of the profession. You need one association dedicated to serving all of your professional needs. The Marketing Research Association (MRA) is your one source.

One Community
Connect with your peers and industry experts while improving job performance. While MRA serves the entire marketing research profession, we pay special attention to the unique needs of our diverse membership. Whether you want to network and learn peer-to-peer or business-to-business, we have the events and technology to provide you with the forum. You can also interact locally through a chapter or virtually through one of MRA's social networking sites.

One Authority
The Government Affairs segment of MRA monitors pertinent legislative and regulatory activity, to ensure that the interests of the research community are protected, and to educate industry members regarding relevant legislative, statutory and regulatory issues.

Members all receive free access to the Compliance Guide. Stay informed about the latest federal laws/regulations, codes/standards and best practices through four different components: online, telephone, qualitative and privacy.

One Future
MRA provides essential resources to grow your business. The Virtual Business Guide, available at no cost exclusively to MRA members, is your interactive tool for managing day to day business objectives. This is your one stop shop for information on human resources, finance, sample contracts and agreements, business management and careers. Gain new clients with a comprehensive listing in Blue Book, an important resource to showcase your company. Rate who you have worked with, get rated and read ratings on potential business partners with MRA’s peer-to-peer review system, the Exchange Evaluation Program (EEP).

Distinguish yourself as a business professional. MRA is proud to be the founder of the Professional Researcher Certification (PRC) program. Achieving and maintaining your PRC validates your knowledge of the marketing research industry and puts you in a select group of like-minded professionals.

One Source
Your information about the latest trends and developments in the industry all come from MRA. A wide variety of conferences, webinars and self-study courses will keep you on the cutting-edge of marketing research. MRA's monthly magazine, Alert!, provides marketing researchers with insights, methods, skills, technologies and tools to succeed. Timely information is provided through electronic publications such as eNews and Shield.