MRA News

Marketing Research Association Opens Voting For 2010-2011 Board of Directors Election
03.01.10
Glastonbury, CT—The Marketing Research Association (MRA) today has opened voting for its annual Board of Directors election. MRA members can vote by paper ballot found in their March issue of MRA’s Alert! Magazine or via proxy ballot online.
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Professional Researcher Certification (PRC) Provider Program Launched
02.24.10
Glastonbury, Conn.): The Marketing Research Association (MRA) has announced the launch of the new Professional Researcher Certification (PRC) Provider Program.
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Marketing Research Association Launches New Web Seminar Services
02.15.10
(Glastonbury, Conn.): The Marketing Research Association (MRA) launched new Web Seminar Services today. The new services have been designed to help MRA members reach new clients and connect with existing clients in an easy-to-use webinar format.
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Marketing Research Association Launches CEO Special Interest Group (SIG)
02.08.10
The Marketing Research Association (MRA) announced today the launch of the new CEO Special Interest Group (SIG). The CEO SIG is the first of three Special Interest Groups that the Association will be launching.
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MRA Statement on President’s FY 2011 Budget for the Census, NCHS
02.02.10
The Marketing Research Association (MRA) gave mixed reviews today to President Obama’s investment in work vital to the survey and opinion research profession.
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Marketing Research Association Now Accepting Applications for the Betsy J. Peterson Scholarship
02.01.10
The Marketing Research Association (MRA) is now accepting applications for the Betsy J. Peterson scholarship. This education award is given to select qualified candidates who are currently in the survey and opinion research profession or those interested in pursuing a career in this profession.
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Marketing Research Association’s COO Kristen Darby to Take Over as Interim CEO Until New MRA CEO is Hired
01.20.10
The Marketing Research Association (MRA) announced today that Kristen Darby, MRA COO, will take over as interim CEO until the position is filled.
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MRA Opens Registration for Annual Conference 2010
01.18.10
The Marketing Research Association (MRA) has opened registration for the 2010 Annual Conference, June 9-11, in Boston. This Conference will provide an electric atmosphere to inspire and energize professionals of all levels.
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Arbitron CEO Skarzynski resigns
01.13.10
The chief executive of Columbia-based radio-ratings company Arbitron unexpectedly resigned Monday as questions were being raised about the truthfulness of his recent congressional testimony.
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Marketing Research Association Launches Blog: The Researcher’s Perspective
01.06.10
The Marketing Research Association (MRA) has launched a new blog: The Researcher’s Perspective – Thoughts and Opinions of the MR Industry today. MRA has developed the blog because of numerous requests from members that an independent blog be created that is impartial and informative.
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Marketing Research Association Changes Date and Location of 2010 First Outlook Conference & Expo
01.05.10
The Marketing Research Association (MRA) has announced the changed date and location of the 2010 First Outlook Conference & Expo.
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Marketing Research Association Announces 2010-2011 Board of Director Nominations
01.04.10
The Marketing Research Association (MRA) today announced the nominations for its annual Board of Directors election. Elisa Galloway, PRC, President, Galloway Research Service will serve as MRA’s 2010-2011 President.

Joining Galloway will be President-Elect, Ken Roberts, PRC, President, Cooper Roberts Research, Inc.; Treasurer, Kevin Lonnie, PRC, President, KL Communications, Inc.; and Secretary, Jill Donahue, Brand Insights Manager, Nestle Purina.
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RII Continues to Inch Upward
12.17.09
The Research Industry Index (RII) experienced its second consecutive increase, albeit slight, from a 2nd quarter 2009 score of 86 to the current score of 87. The cumulative three point gain over a six month period, after drops for five consecutive quarters, is an encouraging sign for the U.S. marketing research industry.
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CMOR Decries Unpredictable Government-Imposed Telephone Fees, Requests Cost Certainty
11.17.09
Today, CMOR, a division of the Marketing Research Association (MRA), called upon Congress to alleviate the negative impact of the Universal Service Fund (USF) on the business of telephone survey and opinion research.
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2009 Award Winners Announced At MRA’s First Outlook Conference & Expo
11.10.09
(Glastonbury, Conn.) MRA honored their 2009 volunteer award winners at MRA’s First Outlook Conference, November 4-6, 2009 in San Diego. The awards recognize volunteers who have made a difference in the association and the profession.
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Nevada Mandates Encryption Standard
10.22.09
While Massachusetts has imposed a sweeping mandate for data security that the regulators continue to tweak and re-tweak (read about it in the November issue of Alert!), Nevada has implemented their own mandate that survey and opinion research businesses must implement. Starting January 1, 2010, survey and opinion research businesses either located in Nevada or conducting business in Nevada will be required to use encryption when transferring or transmitting personal information electronically (other than by fax).
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MAINE SET TO REPEAL MINORS DATA LAW: MRA APPLAUDS JOINT JUDICIARY COMMITTEE RECOMMENDATION TO PROTECT RESEARCH WITH MINORS
10.19.09
Maine’s Joint Standing Committee on Judiciary voted Friday to recommend the prompt repeal of the Prevent Predatory Marketing Practices against Minors Act, a law prohibiting the transfer of personal information regarding minors (under 18).
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