Marketing Research Association

Resources

Resources Home Blue Book Virtual Business Guide Exchange Evaluation Program (EEP) MRA Review Program Research Industry Index Glossary of Terms Research Library Codes, Standards, Guidelines Compliance Guide Career Center Ask The Advisor Affinity Programs

Research Industry Index

The Research Industry Index (RII) reports the movements and trends in the survey and opinion research industry. RII reflects data reported by a panel of leaders in the marketing research industry. The study is conducted quarterly and it is sent to over 4000 participants in the industry. Data is collected from clients, full service research companies, data collectors and related services of survey and opinion research.

The intent of this study is to make survey and opinion research a top-of-mind entity for industry professionals and consumers alike. The results have showed that RII has become an advanced indicator of future trends and economic data that is embraced by the industry. Only MRA members and survey participants can view RII data.