Does MRA conduct any training or Conferences?
Yes. MRA produces two National Conferences per year as well as many Webinars throughout the year. All MRA education is PRC approved (www.mra-net.org/prc) and is designed to help you grow your business and career.
Conferences: Our Annual Conference is held in June, and the Fall Conference is held in November. When you attend these events you will discover the latest tools and how to apply them to your business, develop skills and expand your knowledge of marketing research, as well as establish a network of research professionals. To learn more about our Conferences, click here.
Webinars: MRA’s Webinars provide you with essential at-your-desk education. The convenient format allows you to gain education that is convenient to you – there’s no need to leave the office or pay travel costs. To learn more, visit this link: ). For a list of scheduled Web Seminars (and other events), visit our Industry Calendar
MRA also endorses a distance learning program entitled The Principles of Marketing Research. This independent study program was created in response to educational needs expressed by the marketing research profession. It is offered both online and in print. It was developed by the Marketing Research Institute International (MRII) in conjunction with the University of Georgia using teams of academicians and practitioners. The foundation of the program is the Marketing Research Core Body of Knowledge (MRCBOK) designed to teach skills in marketing basics, planning and research, research design, sampling, data collection methods, measurement instruments, data collection skills, data analysis, communicating research results and research management. In 2002 MRII added a new module: Web Survey Research and Data Delivery Methods.
Is Alert! free to members?
Yes, Alert!, the official magazine of the Marketing Research Association, is available free to members on a monthly basis and archived issues can be viewed online.
Alert! provides marketing researchers with the insights, methods, skills, technologies & tools they need to succeed in today’s profession. For more details, click here.
What are some of the Legislative issues surrounding opinion and marketing research and how can I keep tabs on them?
Legislation concerning our profession needs constant monitoring. The Government Affairs segment of MRA monitors pertinent legislative and regulatory activity, to ensure that the interests of the the research community are protected, and to educate industry members regarding relevant legislative, statutory and regulatory issues. Members all receive free access to the Compliance Guide where you can stay informed about the latest federal laws/regulations, codes/standards and best practices through four different components: online, telephone, qualitative and privacy. Quarterly updates are made.
What is the business-type breakdown of MRA members?
We have members from all areas of marketing and opinion research:
- 42% Research Companies
- 39% Data Collection
- 13% End Users/Clients
- 5% Related Services
- 1% Other
How do I file a complaint against an MRA member?
Complaints can be submitted via our web site. Click here to submit a complaint form online. You may also contact Larry Brownell, Executive Director, at MRA Headquarters via email or calling 860-682-1000. MRA can only accept complaints for Code violations. In addition, complaints can only be lodged against MRA members.
Can I list my company on your site?
As a MRA member you can list your site on ours for free. All members who have a URL in their membership profile are automatically listed online in the membership section, under Member Websites.
Can I get a list of MRA members to use for a direct mailing?
A one-time list of our members is available only to MRA members. The fee for the electronic list is $350. A review of their use must meet approval of MRA Headquarters. Payment must be received in advance to purchase the list. For more details, visit this link: /membership/mailing.cfm
I am thinking of joining MRA. What type of membership should I sign up for?
Whether you want to join as an individual or extend benefits to your entire company, MRA offers a membership option that will connect you to the profession, help you manage your business and keep you educated on the latest industry developments.. For details, visit this link.
If you are unsure what membership is best for you, contact MRA Headquarters and talk with a Membership Specialist. Call (860) 682-1000 or email firstname.lastname@example.org.
How do I determine which Chapter I should sign up for? I travel in my job, so I can generally plan to attend any Chapter meeting as long as I have enough notice to fit it into my travel schedule.
Determine what membership benefits are most important to you. If your answer is networking, then you may want to join a Chapter in an area that you do the bulk of your business. If professional development is your response, you may want to ask fellow members for their recommendations from their experiences at Chapter-hosted educational events, or you can join multiple Chapters for a small fee.